Cheat Sheet

• I’ve said it before and I’ll say it again. Crowdfunding is a LONG TERM STRATEGY. It is not a cash grab. It is merely the beginning...
• Even if your campaign doesn’t become legendary, you should be able to learn enough about your market and your customers to make your BUSINESS legendary.
• I know you are heads down and planning your first campaign… but why not keep an eye on your SECOND campaign?
• Today’s guest took a successful campaign and 10x’ed their second. I took a failed campaign (that I ran) to $594k on our second attempt. The Cards Against Humanity guys raised only $10k in their Kickstarter campaign.

About This Episode

I am super excited about today’s guest!

Savannah Turk is the Communications Director of Purple, makers of The Purple Pillow and The Purple Mattress.

The Purple Pillow is probably my favorite Kickstarter Campaign that I have seen to date.

What blows me away about what The Purple Team were able to do is take a “successful” campaign, The Purple Mattress, learn from it, iterate, and then...

BLOW IT OUT OF THE WATER

Their first campaign, The Purple Mattress, raised $171k and they were really happy about it.

They custom built their own machine designed to make 20 mattresses a day.

After the first campaign, the demand spiked and they had to get it ramped up to 200 mattresses a day.

So what did they do? Did they rest on their laurels and newfound success?

NOPE!

They took what they learned, leveraged their new, super passionate audience of existing customers, and crushed it with The Purple Pillow.

Exactly one year to the day later they raised over $2.6 MILLION.

Crowdfunding is just the START of something amazing.

Whatever your level of “success” (however you define that), if you are paying attention, you will learn enough to crush it in Round Two.

 

Resources Mentioned

Purple Pillow Kickstarter

Purple Mattress Kickstarter

Purple Brand Website

Backerkit - No really! These guys used and loved Backerkit!