crisis has put a greater pressure on businesses to generate demand and leads and that in turn puts a sharp focus on the relationship between the two teams in an organisation that make this happen: Sales and Marketing. Business Marketer Dave Stevens is joined by Samantha Bentley, Campaign leader for Customer Experience at IBM to talk about sales enablement. Plus Marketing Manager at Upskill Digital, Donatas Gricius on a test and learn approach; B2B Marketer Simon Leadbetter shares a key lesson he took on his marketing journey; and Gwen Lafarge, General manager of Skona Europe, celebrates great Business Marketing.