In this episode of Making Waves at C-Level, Thom Singer dives into the power of connections and their crucial role in career success. Reflecting on the pandemic, Thom notes the significant disruption to networking and community engagement, which left many professionals isolated. While the world has reopened, enthusiasm for in-person networking hasn’t fully returned to pre-pandemic levels, and membership organizations and business nonprofits have struggled to regain their momentum.

Thom emphasizes that real career opportunities come from meaningful connections, not just from social media interactions like tweets, TikTok videos, or getting likes and shares. While digital engagement has its place, it cannot replace the value of personal relationships. He stresses that those who fail to re-engage in their industry and community may miss out on career advancements, inadvertently allowing these opportunities to go to others.

To maximize networking potential, Thom provides insights for both event planners and attendees. He advises event planners to actively create environments that foster networking:

For event attendees, Thom offers practical advice on making the most of networking opportunities:

Thom underscores that building connections requires intentional effort and engagement. Meeting someone once does not equate to forming a network. Instead, it’s about cultivating long-term, mutually beneficial relationships. He concludes by calling for a movement towards more deliberate and meaningful connections, highlighting that those who actively facilitate networking and community-building will see significant benefits in their careers.

This episode serves as a reminder of the profound impact that connections can have on professional success and the importance of re-engaging with our communities as we move forward from the disruptions of the pandemic.

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