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In this episode of the Rectified Podcast, Sandy Dedeian interviews Metin Mugadam, the general manager of Torshi Foods. They discuss the origins of Torshi, a Persian-style pickle, and how the brand was developed to cater to the Canadian market. 

Metin shares insights on branding, marketing strategies, and the challenges of logistics in the food industry. He emphasizes the importance of starting small, testing products at farmers' markets, and the balance between product quality and branding. 

The conversation also touches on the significance of customer feedback and the realities of running a food-based business.

Chapters

00:00 Introduction to Torshi Foods

02:09 The Origin Story of Torshi Foods

05:28 Branding and Positioning as a Premium Product

11:41 Marketing Strategies and Customer Engagement

19:54 Influencer Partnerships and Lessons Learned

20:23 Influencer Marketing: Lessons Learned

28:12 Logistics and Production Challenges

36:10 Testing Products at Farmers Markets

Torshi’s Website: https://www.saydejabra.com/

Torshi on Instagram: https://www.instagram.com/saydejabraphotography/

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Instagram: https://www.instagram.com/sandydedeian/ 

TikTok: https://www.tiktok.com/@sandydedeian 

LinkedIn: https://www.linkedin.com/in/sandydedeian/

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