Your network is your net worth. It’s a tired saying, but one that holds true for the most part.

What’s changed is how you create that valuable network.

In this episode of The B2B Sales Show, Lori catches up with Executive Producer James Carbary, author of the recently-released Content-Based Networking.

Lori and James discuss:

• How content-based networking helps sales pros build genuine industry relationships
• Why we have more agency over the people we meet than we think
• Why meeting real practitioners in the field is more impactful than meeting big-time influencers
• How to generate evergreen content

Thanks for listening to this episode of The B2B Sales Show, co-hosted by Lori Richardson, President of Women Sales Pros. Find Lori on LinkedIn and tell her you listened to the podcast! 

You can find this interview and many more by subscribing to The B2B Sales Show on Apple Podcasts.

If you don’t use Apple Podcasts, you can listen to every episode by clicking here.