On this week’s episode of The Unicorn Perspective, returning guest and performance marketing pro Nick Shackelford and I tackle topics like Apple’s so-called privacy updates, financial literacy, the time it takes to truly be an expert, and more.

Nick has been in the performance marketing world for over 6 years. Before that, he worked with legacy brands like Pepsico and Apple, but he realized his talents lay in marketing directly to consumers with viral products (think fidget spinners). He now has a proven track record of scaling socially focused campaigns consistently past 8-figures through programmatic buying, influencers, e-mail and Adwords. He has a passion for learning and for growing businesses in this ever changing age of customer acquisition.

Connect with Nick:
https://www.instagram.com/iamnickshackelford/

What you’ll learn
-Why you should be more like Ben Franklin
-How both consumers and ecommerce businesses will need to adjust Apple’s new policies
-The benefits of avoiding instant gratification
-Why studying history can help your business acumen