Food Biz Wiz

77. Product Photography: How To Create and Execute Your Visual Strategy For Food Businesses


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Captivating product photography is key to selling your food or beverage products online, creating engaging sell sheets, having a professional website, and more - but it can be expensive, time consuming, and frustrating if you’re not a photographer! Join me in conversation with professional photographer and the creator of the Flat Lay Play online course, Kimberly Murray, as she educates us on how to successfully create your product shots. In this show, we’ll cover:

 

  • How to prepare for your photoshoots
  • When to DIY your photography, and when to hire a professional
  • What 3 key pieces of equipment to use when you decide to DIY
  • How to make your images stand out online
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    For the full show notes, including Kimberly’s Flat Lay checklist and contact information, click here.

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    Food Biz WizBy Allison Ball

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