In this episode of the Better Than Success Podcast your host, Nikki Purvy talks with a Branding Specialist. Our Guest is an "Expert Professional Unemployee". He specializes in digital branding and creative development for lifestyle, fashion, food, and entertainment. He's had a successful career in nightlife as well as business consultancy. Justin is currently the creative director for TAA PR who works with clients such as Neiman Marcus, Shake Shack, Ritz-Carlton, Cirque Du Soleil, and STK to name a few. He works directly with BET Special Events Team, developing content for Black Girls Rock, BET Experience, BET Honors, and Leading Women Defined.

He explains how branding can determine in a business is successful or a failure. He talks about one element that can ensure your success. Listen to this episode to learn how the pros brand.