Coffee cup litter is a big problem in Canada and almost all municipal recycling facilities in Canada do not accept coffee cups in blue bins, because there's a thin layer of PET plastic on the inside of the paper cup to make it waterproof. There's a company who does recycle them though, and produces products made of recycled paper.

Renée Yardley is the Senior Vice President of Sales and Marketing for Sustana Group, who produces sustainable, recycled fibres and paper products. She holds a Bachelor of Commerce and MBA from McGill University, and an M.A. in General Management from Harvard University.

Renée joined the ZWC in Philadelphia at the Sustainable Brands New Metrics conference in November 2019 to discuss the world of recycled paper and fibres.