A seasoned global marketing leader with more than two decades of experience at IBM, Cheryl Caudill is passionate about client-centric marketing and ABM. She leads the Global Center of Excellence for ABM and Demand Marketing, orchestrating strategies that blend data, insights, and AI to improve client relationships and drive revenue growth.

Watch this episode and learn:

• The structure and role of IBM’s ABM Center of Excellence

• How the ABM CoE coordinates two-way communication with regional ABM teams

• How ABM plays a role in shifting enterprise brand perception

• Why success in ABM starts with patience, sales buy-in, and long-term relevance