Perhaps the biggest challenge for someone who wants to write a book is how to begin. How do you choose a subject, and how do you manage to write the 40,000 or 50,000 words, which, even in these streamlined times, are needed?

Here to break this down for you in easy, understandable steps, is David Avrin, author of several books, and a business consultant who focuses on customer service.

In terms of choosing a topic, David focuses on relevance. This word has a twofold meaning. The subject should be relevant to current challenges. Because these challenges change, an author, in order to continue to be relevant, especially to his actual and potential clients, needs to publish every two to three years.

David has learned that if you think, “I have to write an entire book,” you can be stopped before you start. Instead, he takes one task at a time.

Anyone who hesitates about taking on the work of writing a book will find encouragement in this podcast. Get more pearls of wisdom from David here.

• What is the number-one rule in writing?

• Why should you abandon perfectionism when writing your first draft?

• How does writing and publishing a book help your business?

• What is the most important quality for someone who writes about business?

• What are the advantages of writing in the program Scrivener?

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