Join us in this episode of Mindful School Marketing as we welcome Barb Doyle, the Director of Marketing and Communications at Renbrook School in West Hartford, Connecticut. With over twenty-five years of diverse experience in marketing, graphic design, operations, and leadership across education, healthcare, and publishing, Barb brings invaluable insights to the table. In our discussion, Barb shares her expertise on the intricacies of school website redesigns, shedding light on crucial factors such as timing, budgeting, and stakeholder engagement. From the importance of professional photo and video shoots to the meticulous planning and research involved, Barb's journey offers a comprehensive guide for schools navigating the digital landscape.