If you think communicating the value of water is difficult, try talking about what happens AFTER the water is used. We chat with Aaron about the challenges that come with communicating on this side of the water industry. We also talk about the value of being interdisciplinary. More perspectives around the table draw more ideas and divergent thinking that lends itself to more effective and innovative solutions. As we innovate our way out of some of the biggest challenges facing water, we have to get comfortable with being uncomfortable and accepting that the way we’ve always done it may not be the best way to do it moving forward. We have to support one another through this evolution if we truly want the revolution required to take our industry to the next level.