Are you building your business on platforms you don’t control?

So many creators and entrepreneurs rely on social media to grow their audience, but what happens when the algorithm changes or your account disappears overnight?

In this episode, I talk with Abby Heheman, Global Marketing Director at GetResponse, our sponsor, about a simple but powerful shift: moving from building your business on borrowed platforms to growing it on channels you actually own, like your website and email list.

We break down what that really means in everyday terms, why it matters, and how you can start taking small steps to protect your business and connect more directly with your audience.

Abby shares practical tips, relatable examples, and easy ways to get started, no tech background required.

What You’ll Learn:

• What it really means to build your business on borrowed platforms

• The simple shift that gives you more control over your audience and income

• How to turn social media followers into email subscribers

• Easy lead magnet ideas that work for beginners

• Why sending a weekly email can be a game-changer

• Real-life stories from creators who made the switch

• Tools and tricks to help automate your email list growth (without overwhelm)

If you’ve been feeling frustrated with low reach or worried about relying too much on social platforms, this episode will help you take back control step by step. Press play and start building something that truly belongs to you.

🔗 Listen now and download Abby’s free guide: Own vs. Rented, full of easy strategies and real examples to get you started: https://marketing-getresponse.com/owned-vs-rented-land-dc