Anybody can say they’re the best in the world. Only a select few organizations can actually say they’re the best for the world.

In this Takeover episode of #FMF, founder and CMO at Cheshire Impact, Casey Cheshire, interviews Sangram about marketers shifting their focus to being the best for the world.

Plus, we talk about…

- How to show the customer that they are the hero

- Making sure your organization knows who you’re serving

- Why marketers should first be facilitators

Check out Know What You’re FOR by Jeff Henderson.