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779. The Secrets of Outcome-Obsessed Marketing
Everybody wants to brag about being data-driven.
Sure, data should have a seat — but should it sit at the head of the table?
No, marketers need to be more than data-driven. They need to be outcome obsessed.
In this Takeover episode, host Casey Cheshire, speaks with Holly Tsourides, Founder and CEO at Sunny75, about what it takes to be an outcome-obsessed marketer.
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By Sangram Vajre
4.9
164164 ratings
Everybody wants to brag about being data-driven.
Sure, data should have a seat — but should it sit at the head of the table?
No, marketers need to be more than data-driven. They need to be outcome obsessed.
In this Takeover episode, host Casey Cheshire, speaks with Holly Tsourides, Founder and CEO at Sunny75, about what it takes to be an outcome-obsessed marketer.