Attribution and measuring ROI are incredibly important elements of marketing. 

But are we being victims of measuring marketing excessively and compromising on creativity?

In this episode, I interview Matt Fleming, Director of Marketing at Loadsmart, about measuring marketing.

We talk about: 3 flaws of over-measurement, how to measure brand awareness, the worst consequence of over measuring is loss of creativity, 20% of your budget should be brand affinity.

 

To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or our website.