Serena Flowers, mastermind behind Serena Flowers Collective and CEO of The General Store joins me today. In this episode you will hear how Serena created The General Store, which serves attendee's at some of America's biggest music festivals like Coachella, Lost Lands, Kaaboo, Stagecoach...and became a highly respected female figure in the music festival industry. 

Here is my conversation with Serena.

Show notes for today's episode can be found at: https://www.crystallayland.com/2019/serena-flowers 

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