MentorBox Podcast

78: Christopher Kai, Why Stories Are The Most Powerful


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Our brains are hardwired for story. When we are exposed to a compelling conflict with engaging characters, our minds become enraptured by the events at play. The science shows that we remember stories roughly 22 times more than non-story content. This means we must infuse this story-based content into each vertical of our personal brand.

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MentorBox PodcastBy Mentorbox

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