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#78: Katelyn Bourgoin — Meme Marketing Psychology
Katelyn Bourgoin is the "Customer Whisperer" and author of popular marketing newsletter "Why People Buy"
(00:39) How to make strangers online trust you
(05:27) Why you should never hide your flaws on the internet
(10:31) The marketers AI anxiety
(12:27) Why micro software is killing it
(17:30) Claude vs. OpenAI: who has better marketing
(22:51) The platforms Katelyn’s are bullish on
(25:23) Why “be everywhere all the time” content advice is total horseshit
(30:02) The psychology of humor and meme marketing
(32:57) Using fear, to sell but make it funny
(36:19) The secret to make people buy
(39:58) Jealousy: a powerful cheat code for marketers
Jason Levin is a viral marketer and founder of Memelord Technologies. Read Jason's weekly advice column on organic social media growth for startups.
Follow Jason on Twitter.
Follow Katelyn on Twitter
Subscribe to Jason on YouTube.
Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.
View all episodes
By Jason LevinKatelyn Bourgoin is the "Customer Whisperer" and author of popular marketing newsletter "Why People Buy"
(00:39) How to make strangers online trust you
(05:27) Why you should never hide your flaws on the internet
(10:31) The marketers AI anxiety
(12:27) Why micro software is killing it
(17:30) Claude vs. OpenAI: who has better marketing
(22:51) The platforms Katelyn’s are bullish on
(25:23) Why “be everywhere all the time” content advice is total horseshit
(30:02) The psychology of humor and meme marketing
(32:57) Using fear, to sell but make it funny
(36:19) The secret to make people buy
(39:58) Jealousy: a powerful cheat code for marketers
Jason Levin is a viral marketer and founder of Memelord Technologies. Read Jason's weekly advice column on organic social media growth for startups.
Follow Jason on Twitter.
Follow Katelyn on Twitter
Subscribe to Jason on YouTube.
Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.