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Ever feel awkward promoting yourself on your podcast? You’re not alone. Most business owners struggle to balance giving value and asking for the sale but the truth is, self-promotion done right actually builds more trust.

In this episode, Julie Deem breaks down how to sell on your podcast without sounding salesy. Learn exactly where to place ads in your episodes, how to use natural transitions that don’t break the flow, and how to turn every episode into a soft-selling machine that drives real leads to your business.

Episode Highlights:

• Self-promotion on your podcast isn’t selfish, it’s how you serve your audience and guide them to their next step.
• Knowing where to place your pre-roll, mid-roll, and end-roll ads helps you promote naturally without disrupting the flow.
• Using stories to share your offers builds trust and keeps your message relatable.
• Aligning your ads with your audience’s interests makes every promotion feel valuable, not random.
• Writing your own ad reads keeps your voice authentic and connects more deeply with listeners.
• Tracking clicks and conversions shows you what types of CTAs actually drive leads.
• Practicing your ad delivery helps your tone sound confident, friendly, and believable.
• Building a simple weekly promo system turns your podcast into a consistent, lead-generating sales funnel.

Schedule a complimentary call to see if podcasting is a good fit for you:
https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/