In this series we're exploring several templates from my LinkedIn Conversation Ad Template Pack. If you're work is mission-driven then you may want to test the purpose-led template...

The 'purpose-led' template leads with your mission and purpose as the 'hook' of the message. In Simon Sinek's terminology, you're tapping into WHY you do what you do, rather than leading with the mechanics of the problem you solve. Your ideal client should resonate with this purpose at a deep emotional level. Listen now to learn:

• Where I've seen the 'purpose-led' approach work
• Why you need a deep level of clarity before using this template
• Why specificity matters - for both your targeting and your message
• How to sign off your message to maximise your number of leads (clue: offering a 'lead magnet' tends not to work)