Karen reminds us to communicate early and often. If you have bad news, communicate even more. A more informed citizenry can result in more support on important issues. We also chat about the subconscious lizard brain, the amygdala, that controls 90% of your brain's processing power. This is why it's so important that when crafting our messages, we do so with the lizard brain in mind. After all, "We are not thinking machines that feel, we are feeling machines that think."