Unless you just woke up from a coma, you’ll probably agree that 2020 was a crazy year.

And with that craziness came a need to transform marketing.

But how do you seamlessly transform one department when every other department is busy transforming, too?

In today’s episode from B2BSMX, Todd Davison, CEO at Demand Frontier, speaks with Lisa Cole, Vice President of Corporate Marketing at FARO Technologies, to discuss the lessons she learned transforming a global enterprise marketing organization to face the challenges of 2020.