RICH talks about how he loves writing recommendations on LinkedIn. Especially when people are not expecting one. Rich thinks a lot of people out there are amazing and sometimes need to be reminded how much of an impact they have on others lives. Rich not only realized how happy people were when he would write up a LinkedIn recommendation. He also realized how happy it made him as well. He also talks about how he just loves connecting with people on LinkedIn and how it is his favorite social media platform.