How good is your marketing organization's relationship with sales?

Are your teams siloed and rarely communicate?

If you’re a field marketer, the answer is a resounding no.

In this Takeover episode, host Casey Cheshire speaks with Nick Bennett, Director of Field Marketing at Logz.io, about what makes a field marketer tick.

What we talked about:

- What field marketing is and why it’s important

- Why marketing needs to step into sales shoes to do their job better

- Why modern marketing focuses on the full buyer’s journey

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.