On this episode Kerry Guard chats with Lavanya Ganesh… Lavanya is the Senior Manager of Global Digital Strategy and Demand Generation, at VMware. Lavanya was kind enough to take time out of her trip to New York city to chat with Kerry which worked out perfectly, because they were talking about the customer experience and Lavanya could share first hand real examples of brand experiences - the good, the bad, and the ugly -  and in no better place. As B2B marketers, like Lavanya, we are taking more cues from consumer brands on how to build better customer experiences end to end, this episode is a great opportunity to do just that.

https://www.linkedin.com/in/lavanyag9/

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