This week’s episode comes to you from the New West Summit, held in San Francisco two weeks ago. Alex and Donny spoke to cannabis entrepreneur and P.R. maven Cynthia Salarizadeh about “vape-pocalypse,” how the industry can better communicate its message, what cannabis brands should know about public relations, and her own route into cannabis. They also discuss Alex’s latest story on dark money in cannabis in "The Ebbu Files."Follow Cynthia online at: https://www.salarmediagroup.com/our-team/cynthia-salarizadeh/https://twitter.com/cynthiamarie78Read Alex’s story: https://www.weedweek.net/stories/the-ebbu-files/Join our Patreon at www.patreon.com/weedweek. We have thank-you gifts at every donation level. For just $2/month, you get a bonus episode of WeedWeek every month. For $25/month you get the bonus episodes, additional swag, plus an OTTO, the precision joint machine by Banana Bros ($129 value). Watch how the OTTO works here: www.youtube.com/watch?v=1Zqq9m1Bf7U. Join now at www.Patreon.com/WeedWeek.Sign up for the WeedWeek newsletter, WeedWeek Canada, and WeedWeek California to get weekly info on the most interesting industry delivered to your inbox. www.weedweek.net/newsletterSign up for the WeedWeek newsletter, WeedWeek Canada, and WeedWeek California to get weekly info on the most interesting industry delivered to your inbox. www.weedweek.net/newsletterEmail us your comments, questions or suggestions at [email protected] us on Twitter and Instagram:twitter.com/weedweeknewstwitter.com/alexhalperintwitter.com/donnyshellinstagram.com/weedweeknews