Russell Benaroya is the co-founder and CEO of EveryMove, a rewards plan for health that connects health tracking apps, wearables and device data with rewards from health plans, employers and brands.  As he drives a personal mission to improve the lives of 10 million people in 10 years, EveryMove is putting power into the hands of consumers that will fundamentally change the way we approach our “health”care. Previously Russell was the co-founder and CEO of REM Medical, a national healthcare services company operating clinics and research facilities for the diagnosis and treatment of sleep disorders.  The Company was sold in 2009 to become one of the nation’s largest sleep services providers. Prior to co-founding REM Medical, Russell was the Director of Corporate Development for Overture Services (acquired by Yahoo in 2003), the company that revolutionized paid search marketing and created a multi-billion dollar industry. Russell has been recognized as a "40 under 40" leader in Seattle and frequently speaks and writes on the transformation toward consumer driven healthcare.  He is a Techstars mentor in Seattle and for the Nike and Sprint accelerators powered by Techstars. Russell holds a Bachelor's Degree in Economics from UC Santa Barbara and an MBA from the Anderson School at UCLA. In this interview, Russell provides tremendous insight into the health system today and the importance of looking beyond the clinic, creating feedback loops, tapping into the quantified self, and others to fully realize the potential within health today.