In this series we're exploring several templates from my LinkedIn Conversation Ad Template Pack. If you have several 'signature success stories', then the results-led template may be an effective way to capture the attention of your ideal client.

The results-led approach is perhaps the most direct 'hook' you can use in your conversation ad. In effect you are saying, "for a client just like you, facing the same problem you face, we delivered X result. Here's how we did it..."

There is some nuance to adopting a results-led approach. On this episode I discuss:

• Why specificity (and believability) matters
• Why you MUST have a mechanism in the middle paragraph of your ad
• How to evoke and maintain curiosity with your message