Effective communication is about relevance. It’s about centering what you want to say with what others think, know, and feel. I’ve been at this work for a while; long enough to know why some messages stick and others go unheard.

On this episode I’m leading you through how to shift your communication from the “me” show to something that deeply resonates with your audience and holds their attention. Even if you consider yourself a good writer or a good communicator, you might be surprised at where you’re falling short when you’re asking someone to take an action.

After listening to this episode you'll know:

• The two questions you must ask yourself every time you’re crafting a message,
• What to ask to better prepare yourself for speaking engagements,
• Where I see people misuse personal stories,
• Why listing features encourages consumers to price shop, and
• How to more effectively pitch yourself for new opportunities.

 

Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.