RICH talks about how people throughout their life may become suck of their clothes/wardrobe. They also may get sick of how the way they look in these clothes as well. Just like anything in life if we keep doing the same thing or in this case wearing the same type of clothing, it can become dull and boring. People need to realize that their clothes and how they look in them may have a profound effect on how they feel and perform. It may be time to start building a new look and create a new wardrobe.