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796: From Complex to Easy-to-Understand Metrics: Data Gathering, Sales Funnel, and Measurement with Chris Mercer
Data is the "liquid gold" for entrepreneurs. From a person's name, location, address, e-mail to their interests, likes, dislikes, last pages visited, etc.—filling these aspects forms the "persona" that would allow any entrepreneur to tailor their marketing strategies for their prospective clients. Will quantifying the data helps? YES! How much? A LOT! This is why […]
The post 796: From Complex to Easy-to-Understand Metrics: Data Gathering, Sales Funnel, and Measurement with Chris Mercer first appeared on Marketer of the Day with Robert Plank.
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By Robert PlankData is the "liquid gold" for entrepreneurs. From a person's name, location, address, e-mail to their interests, likes, dislikes, last pages visited, etc.—filling these aspects forms the "persona" that would allow any entrepreneur to tailor their marketing strategies for their prospective clients. Will quantifying the data helps? YES! How much? A LOT! This is why […]
The post 796: From Complex to Easy-to-Understand Metrics: Data Gathering, Sales Funnel, and Measurement with Chris Mercer first appeared on Marketer of the Day with Robert Plank.