RICH and his Co-host Robert Benenati talk about how even though they are both entrepreneurs they take two different approaches when it comes to marketing and branding. Rich markets his Image Consulting Company along with his movie, books, and programs. Robert on the other hand markets himself along with his 365 Realty. Both also discuss the strengths and weaknesses when it comes to marketing on different social media platforms. The bottom line is marketing is going to take a lot of time and effort.