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We trade empty hype for hard strategy with Lee Pepper, a veteran and executive who translates military models into clear moves for marketers and leaders. From fighting bureaucracy to escaping bad incentives, we share tools to pivot fast, protect budgets, and win.

• military decision models applied to marketing
• agility over tradition and ritual
• data-led persuasion and attribution
• zero-click search and AI-driven disruption
• incentive design and bonus conflicts
• commander’s intent and empowered teams
• cognitive bias and Dunning Kruger at work
• force multiplication and focused execution
• resilience, mindset, and lifelong learning
• where to find the book and connect with Lee
• veterans treatment court mentoring opportunities

Follow Lee Pepper at ...

His Website

https://neveroutmatchedbook.com/

TED Talk

TEDx Ocala 

TikTok

https://www.tiktok.com/@lee.pepper?is_from_webapp=1&sender_device=pc

LinkedIn

https://www.linkedin.com/in/leepepper/

Instagram

https://www.instagram.com/theleepepper/

Support the show

Follow your host at

YouTube and Rumble for video content

https://www.youtube.com/channel/UCUxk1oJBVw-IAZTqChH70ag

https://rumble.com/c/c-4236474

Facebook to receive updates

https://www.facebook.com/EliasEllusion/

LinkedIn

https://www.linkedin.com/in/eliasmarty/

Some free goodies

Free website to help you and me

https://thefreewebsiteguys.com/?js=15632463

New Paper

https://thenewpaper.co/refer?r=srom1o9c4gl

PodMatch

https://podmatch.com/?ref=1626371560148x762843240939879000