My guest on today's program created the original 7up.com website when he was in his early 20s working at an advertising agency. Archie Smart was fresh out of school when he pitched the soda maker on a campaign to drive people to 7up.com during March Madness 1996. He talked them into printing the domain name on the side of soda cans, on the basketball court and using it in a major media buy.

Then, just days before March Madness, they ran into a problem.

Also: A true crime thriller with a domain name angle, Radix's revenue, 864.com and SyFy