Abraham Lule is a Mexican designer, typographer and art director based in New York. He describes his hand-crafted packaging and branding work as “design with a human touch.” With an unparalleled work ethic, Abraham is eager to learn new tools and techniques whenever he gets the chance. He always makes time for personal projects to improve upon his brush lettering skills. 

His background in dancing and choreography has informed the way he approaches his design work today. Wearing many different hats as an independent designer, Abraham is all about getting things done. He doesn’t want to waste his or anyone’s time. 

On this week’s episode of Paid 2 Draw, Abraham gives listeners valuable advice about the importance of presentation, collaboration and hanging out with the right people. Because if you’re working with talented folks it’s reflected in your own work. And quality is at the forefront of everything he does. To say it in Abraham’s words: “Good design lasts forever.” 

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FOLLOW ABRAHAM:

Instagram: @abrahamlule

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Hosted by Viktoria Cichoń and David Leutert.