The Food Truck Podcast

#8 Adam from Smoothe Operator – How Humor and Authenticity Shaped his Brand and Business

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In this episode, Maggie sits down with Adam, founder of Smoothe Operator, a smoothie business known for its quirky personality and refreshing blends. Adam shares his journey of moving from the UK to New Zealand and how a simple hangover craving sparked the idea for his smoothie business. With a mix of humour and authenticity, Adam has crafted a brand that resonates with his Kiwi audience, all while balancing a full-time job and evolving his business in the street food world.

What you'll hear in this episode:

  • The leap into street food: How moving to New Zealand inspired Adam to launch Smoothe Operator.
  • From cravings to creations: The origin story of Smoothe Operator and its unique blend of flavours.
  • Building a brand with personality: How Adam’s humour and authenticity became essential to his brand identity.
  • Innovating with purpose: The journey of refining Smoothe Operator and connecting with the right audience.
  • Community and collaboration: Adam’s insights on the value of mentorship, market research, and support in the food industry.

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    Links Mentioned: Follow Smoothe Operator on Instagram: @smoothe_operator

    Learn more about Maggie’s Food Truck Foundations Online Course: @foodtruckfoundations

    A BIG thank you to our sponsor, @culleys Use promo code 'FOODTRUCK' for 25% off at checkout: culleys.co.nz

    Don't forget to Subscribe to the podcast on your favourite platform, leave us a review, and follow us on Instagram for behind-the-scenes content and updates: @thefoodtruckpodcast

    Stay tuned for our next episode, where we dive deeper into the world of street food!

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    The Food Truck PodcastBy Maggie Gray