If you are going to break through the ceiling of Sports Nutrition then you need to build a brand. It sounds obvious, but it is easier said than done. That is what Bulk (Powders) are doing as they rapidly approach £100m in revenue in 2021. Cofounders Adam and Elliot tell us about their journey from garage based tub filling to well established online DTC sports nutrition brand with even bigger ambitions. As a leading brand in the industry, Bulk represent a category benchmark that many should look to compare.