Laura and Nikki are thrilled to introduce you to their first Startist Society guest, Shannon McNab!

Shannon McNab is a left-handed, left-brained surface designer living in the San Francisco Bay Area. Her love of both art and numbers has allowed her to license and sell over 75 designs in just the past 4 years, working with brands like Party City, Cloud9 Fabrics and Pyrex.

But she also loves to teach other artists how to build a thriving business, tackling confusing topics like finding clients, productivity, and pricing, breaking them down to make them easier to understand. Because she believes that no one’s a better advocate for your art than you are!

 

TOPICS DISCUSSED

• How Shannon got started in surface design (1:50)
• Showing at Surtex (trade show) and her journey toward teaching and sharing the business side of surface design (6:20)
• Roadblocks that cause designers to give up (9:51)
• Getting through bad days and comparison trap (10:25)
• Fighting perfectionism (11:50)
• Three methods to get paid as a surface designer  (15:36)
• Setting and negotiating rates (22:19)
• Sharing client work on social media  (27:22)
• Pitching your portfolio  (30:00)
• How much surface designers can expect to make in a year (32:17)
• Shannon’s surface design industry survey (34:00)
• Mindset and setting expectations (38:56)
• Shannon’s 2020 income blog post (42:56)
• Her word of the year (44:50)
• Shannon’s course Artful Pricing, opening for enrollment next week (49:37)
• Gaining confidence and charging more for your work (52:08)
• Breakdown of Artful Pricing course modules (59:34)

Learn more about the podcast and find mentioned resources in the Startist Society show notes at startistsociety.com/shannonmcnab/.

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