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#8: Attract Mode: E3, Hype, and Games Marketing
30 years ago, being informed about upcoming video games largely meant looking through monthly magazines or getting the information in those magazines secondhand. Those magazines, though, were getting their information from PR professionals, trade shows, and so forth, and for most of the last 30 years the biggest event in video game news has been E3, the Electronic Entertainment Expo. Zack, Angela, and Robert discuss their own histories with E3 and other industry events (including time spent working both sides of the booth), and also talk about how games marketing and cycles of hype have changed over time.
Timestamps
0:00 - Introductions and what we’ve been playing.
4:05 - The industry convention experience from the POVs of media and PR.
23:47 - What’s the alternative to the show floor? How do games get the word out?
34:51 - E3 and other games marketing/PR from the audience perspective.
52:15 - From magazines to an online free for all: how the Internet has been changing things since the 90s.
1:08:34 - Nostalgic odds & ends.
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By Podbert Podsker30 years ago, being informed about upcoming video games largely meant looking through monthly magazines or getting the information in those magazines secondhand. Those magazines, though, were getting their information from PR professionals, trade shows, and so forth, and for most of the last 30 years the biggest event in video game news has been E3, the Electronic Entertainment Expo. Zack, Angela, and Robert discuss their own histories with E3 and other industry events (including time spent working both sides of the booth), and also talk about how games marketing and cycles of hype have changed over time.
Timestamps
0:00 - Introductions and what we’ve been playing.
4:05 - The industry convention experience from the POVs of media and PR.
23:47 - What’s the alternative to the show floor? How do games get the word out?
34:51 - E3 and other games marketing/PR from the audience perspective.
52:15 - From magazines to an online free for all: how the Internet has been changing things since the 90s.
1:08:34 - Nostalgic odds & ends.