Technical people are often frustrated with how management or marketing teams may prioritize style and polish over the actual content or data. 

 This style and polish can feel superficial to technical people who value substance and accuracy.

The key to an excellent technical presentation is to find the right balance between style and polish and substance and accuracy

To balance style and polish with actual content or data in a technical presentation, technical people should focus on three strategies: simplify the visual design, prioritize key data, and tell the technical story.