The Smart Spin

#8 Book Summary of Trillion Dollar Coach by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle


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Trillion Dollar Coach is a story of Bill Campbell. He played an instrumental in role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. His unique approach to leadership and management, emphasizing the importance of building trust, creating high-performing teams, and cultivating a culture of love and support within organizations. The authors, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle, argue that Campbell’s methods are timeless and applicable across various industries and generations. This books aims to be a practical guide for managers and leaders looking to improve their coaching skills and inspire their teams to achieve greater success.


Main Themes:

  1. The Power of Coaching: Bill Campbell believed in the transformative power of coaching, not just for individuals, but for teams. He championed a team-first mentality, fostering trust, vulnerability, and open communication to achieve remarkable results.
  2. Leading with Love: While a demanding coach, Campbell operated from a place of genuine care and love for the people he mentored. He believed in building strong relationships and demonstrating that care through actions, fostering loyalty and commitment.
  3. Building Strong Teams: Campbell emphasized hiring well, focusing on finding "doers" with integrity, intelligence, grit, and a willingness to learn. He promoted gender diversity and encouraged building communities within and outside of work, fostering enduring connections.
  4. Living a Life of Service: Campbell believed in giving back and using his influence to help others. He eschewed compensation for his coaching work, measuring his success by the number of great leaders he helped develop.
  5. Key Ideas and Facts:

    1. The Importance of Trust and Candor:

    • "Perhaps the most important currency in a relationship...is trust. This was certainly true with Bill Campbell."
    • "Bill was always 100 percent honest...a straight shooter...no gap between his statements and fact."
    • "Build an envelope of trust very quickly… a sense of comfort and protection. It’s the cornerstone of any coaching in business." - Dean Gilbert
    • 2. Team-First Mentality:

      • "The team wins has to be the most important thing."
      • "Don’t worry, we have the right team in place, they are working the problem." - Bill Campbell on addressing concerns
      • "Leaders lead… You can make mistakes, but you can’t have one foot in and one foot out because if you aren’t fully committed then the people around you won’t be either." - Bill Campbell advising Dan Rosensweig
      • 3. Hiring and Developing Talent:

        • "When you evaluate people, it’s important to consider how they fit in the team and the company."
        • "Bill didn't just ask about my family, he talked to them." - Nirav Tolia on Campbell's genuine interest in people
        • "Bill helped me understand that… the degree of independence of creative thinking… is a strength. You need to embrace that non-conformist streak." - Ron Sugar
        • 4. Embracing Vulnerability and Encouragement:

          • "Bill was uplifting… I felt heard, understood, and supported." - Salar Kamangar
          • "He believed you could do stuff that you didn’t believe you could do." - Emil Michael on Campbell's ability to instill confidence
          • "He gave me permission to go forth… to have confidence in my judgment." - Ruth Porat
          • 5. Leading with Love and Generosity:

            • "The reason Bill was able to get away with his hugs and curses approach was that all of his behavior was rooted in his heart. It came from love."
            • "When he is yelling at you it’s because he loves you and cares and wants you to succeed." - Jesse Rogers
            • "He had a different way of measuring his impact… ‘I look at all the people…and I count up how many are great leaders now. That's how I measure success.’" - Bill Campbell on his yardstick for success
            • Noteworthy Anecdotes:

              • Campbell coaching Marissa Mayer to listen more by making her the last person to speak in meetings.
              • Campbell demanding operational excellence at Intuit, prioritizing making the numbers over a forgiving board's focus on long-term investment.
              • Campbell's mediation between Steve Jobs and Google during the Android patent lawsuit, demonstrating his commitment to both companies and to finding a solution that benefited everyone.
              • Campbell building communities through annual Super Bowl trips, emphasizing the importance of personal connections and shared experiences.
              • Overall Impression:

                Bill Campbell was an extraordinary coach and leader who impacted countless lives through his unique blend of tough love, unwavering support, and a deep commitment to building strong teams and communities. His legacy lives on through the numerous leaders he mentored and the principles he instilled in them. This book offers a valuable glimpse into his methods and philosophy, providing actionable advice for anyone seeking to become a better manager, coach, and leader.


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                The Smart SpinBy lazybutt