These days, branding is less about products or solutions, and more about the overall customer experience and expectations.

In my experience, the place to start is selecting your desired customer segment first, and then matching it with one of the following generic branding models, to best fit your desired customer segment.

Existing brands such as Tesla, Virgin Atlantic, Rolex, and Harvard University seek to appeal to an elite customer segment, implying prestige, exclusivity, and high customer personalization.

The customer experience is a function of satisfaction with both the service, support, and usability of complex products.

You can find specialists in almost every industry, and their success is gated to customer experience and reviews. | To read full story, visit https://startuparound.com/read/1585751410.4203537/8-Brand-Models-to-Attract-Your-Perfect-Fit-Customer?ref=audio_experience