Brian Stamey is VP of Marketing for International Diamond Center. IDC is one of the largest jewelry retailers in Tampa Bay and is expanding with new locations opening throughout Florida. We talk about the power of influencer marketing and how leveraging the origin story of a founder can help differentiate in a crowded marketplace. We also dive into the dynamics of the jewelry business and how fashion trends, economic conditions, and product mix influence sales. Brian shares a wealth of knowledge applicable to any business leader operating in highly-competitive B2C verticals.