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8 - Building your audience on "rented" platforms like social media
Business owners often see significant decreases in reach the moment a platform like Instagram changes its algorithm, and this puts you in a vulnerable position because your audience lives in someone else's space... they're in control. Anything can happen.
Platform owners change the rules whenever they have the financial incentive to do so. So owned media is where it's at.
In this micro-episode:
- The definition of "owned media" and why you need it
- How email lists and podcast RSS feeds remain independent of the technology hosting them
- The compounding search value of articles compared to the short lifespan of social posts
You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.
https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/
Find more episodes and subscribe at stereoforst.com/minute.
Written, edited, and hosted by Jen deHaan.
Website and Contact at https://stereoforest.com/minute
Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter
Produced by StereoForest https://stereoforest.com
About Jen at https://jendehaan.com
- Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
- We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
- We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
- Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
- Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
- Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j
About Jen
Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.
Jen's website: https://jendehaan.com
This podcast is a StereoForest production. Made and produced in British Columbia, Canada.
View all episodes
By Jen deHaanBusiness owners often see significant decreases in reach the moment a platform like Instagram changes its algorithm, and this puts you in a vulnerable position because your audience lives in someone else's space... they're in control. Anything can happen.
Platform owners change the rules whenever they have the financial incentive to do so. So owned media is where it's at.
In this micro-episode:
- The definition of "owned media" and why you need it
- How email lists and podcast RSS feeds remain independent of the technology hosting them
- The compounding search value of articles compared to the short lifespan of social posts
You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.
https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/
Find more episodes and subscribe at stereoforst.com/minute.
Written, edited, and hosted by Jen deHaan.
Website and Contact at https://stereoforest.com/minute
Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter
Produced by StereoForest https://stereoforest.com
About Jen at https://jendehaan.com
- Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
- We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
- We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
- Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
- Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
- Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j
About Jen
Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.
Jen's website: https://jendehaan.com
This podcast is a StereoForest production. Made and produced in British Columbia, Canada.