Today we talk to Maddie Herbert the graphic designer behind Dame cool shit. Maddie is a ball of energy who took the plunge into freelance work and has been making a living off it, the ultimate designers dream. Collaborating with amazing creatives who align with her vision and core values. It also comes at a perfect time because Maddie has just released an amazing halloween apparel collection that you need to check out, it’s not your usual spooky garb.