In this chapter I discuss how content can be created directly in a Content Management Systems and how that helps in a content performance culture.

8 - Content Performance Culture: Creating content in the CMS can help with efficiency

40,000 marketing jobs are posted per month in the USA, according to LinkedIn. Of course companies want those marketers to perform, which is why we need Content Performance Cultures. Christoph Trappe will share strategies from his third book here chapter by chapter. Grab your copy here: https://authenticstorytelling.net/content-performance-culture-book/

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8 - Content Performance Culture: Creating content in the CMS can help with efficiency

8 - Content Performance Culture: Creating content in the CMS can help with efficiency