Today I’m talking with Craig Hewitt of Podcast Motor, a full-service podcast editing and production service that helps entrepreneurs take the heavy lifting out of podcasting so they can focus on creating content and growing their audience. I think podcasts are one of the most powerful tools a startup can use to compliment their content marketing and accelerate their growth, but they aren’t for everybody and frankly, they are a lot of work. Craig shares his thoughts on who should consider starting a podcast, why it is such a powerful medium, and how to cut through all of the noise and quickly get started. If you’ve been looking at ways to improve your content marketing, this is the podcast for you.