Join us as Dan Horowitz, an expert in both the advertising and sales spheres, delves into the evolving world of B2B buying, marketing, and selling. With a rich background in digital marketing and current leadership roles at LinkedIn, Dan offers unique insights into the alignment of sales and marketing teams, the strategic application of AI across the buying, selling & marketing processes, and the creation of compelling content that resonates deeply with B2B buyers. This episode unpacks how to harness the potential of AI to streamline sales processes and enhance buyer engagement, and why maintaining human interaction remains crucial in closing deals. Dan’s expertise provides actionable strategies for B2B professionals aiming to leverage technology while ensuring their teams deliver maximum value in an increasingly digital marketplace.

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